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Everyone and Everything is Media

Everyone and everything is media.

Online consumption, creation and collaboration has risen sharply in recent years, following the ease of access to technology and the rapid spread of digital platforms. The connectivity and transparency has increased to enable the once single direction, top down funnel of producer to consumer to now be a series of nodes that are linked across mediums. We are the nodes, we are the content creators, and we are the consumers of all that is captured through pictures, videos, tweets and texts. It is about connecting to the ever moving humanity and finding and learning more about interesting things all around us. Embrace the fact that everyone will have their fifteen minutes of fame and that you and your network are apart of the new media machine.