Andys Work Experience
I increase business income by thinking differently. I bring experiential marketing concepts that can and will work. I can help shape brand identity and positioning to align with the consumers best interests. I have not been featured in the USA Today, New York Times, Los Angeles Times, Washington Post, San Francisco Chronicle, The Telegraph, The China Morning Post, but my clients have been.
I have built my career around helping companies develop and implement scale-able marketing innovations. As the first marketing employee at SeeControl, an Internet of Things software company I helped lead it to a 10X acquisition by Autodesk. I know how to position a brand to grow quickly and efficiently. My previous experience includes:
- Inventor of prosumer photo commerce and co-founder of Shopsy, the 1st shopping from Instagram app and desktop experience with clients like Lululemon, Tieks, and LornaJane. We built a technology platform that pairs pictures with products to monetize an entirely new market of brand/prosumer pictures and this could be extremely valuable for any social media or e-commerce company such as Apple, Amazon, Pinterest, or Shopify as there is a race to own the visibility at the top of the marketing funnel and a narrowing of the time in which it takes for someone to become aware of a product or brand and the time it takes someone to purchase that product.
- Head of Growth for uMake, a 3D sketching iPad application that was an Editors Choice, App of the Year, and featured in the Apple App Store. We increased the App Store Rankings by 100+ places and often into the top 10 in many key categories through ASO and paid advertising. You can get an idea about some of the levers of growth that were pulled by checking out the Apple App Store Optimization Consulting page.
- Marketing Manager for Spirit Rock, a meditation center with a $8 million a year operating budget. Managed all of the marketing operations.
- The first marketing hire at SeeControl, an Internet of Things company that was acquired by Autodesk for 10X. Responsible for marketing, lead generation, social media, PR and site metrics and created new sales funnel from 0 inbound leads and a negligible recurring revenue to a $2.5 million pipeline. Created a case study with one of our pilot customers that was later presented by Warner Vogels, the CTO of Amazon on stage at their keynote conference.